How We Got Here
Back in 2018, I was running financial workshops for a community center in Parramatta. The turnout was always good – people genuinely wanted to understand their business finances better. But the standard materials? They assumed everyone had an accounting background.
I watched a cafe owner struggle with a cash flow projection template that used terminology even some accountants get confused about. A freelance designer asked what EBITDA meant, and half the room looked relieved because they'd been too embarrassed to ask.
So I rewrote everything. Started from scratch with plain language. Tested it with actual business owners, not finance professors. If someone looked confused, I changed the explanation until it clicked.
quinelthar launched in March 2019 with one program and twelve participants. Now we work with hundreds of business owners each year, and the approach hasn't changed – we just explain things clearly until they make sense.